Reinvent the way to consume news media
with actionable marketing insights

At, we love the media world.
We intend to reconcile the media users with the paid contents by offering them, through the SmartWall, a simple shortcut way to pay for digital content.
We believe that to offer the best user’s experience and to closely fit the latest consumer patterns is the way to restore the legitimate value of the media contents.
Meet our team and our job opportunities on

The SmartWall
a conversion optimization platform for paywalls

We are the inventor of the SmartWall. The SmartWall is meant to offer news publishers an optimized solution to monetize their contents. SmartWall is a dynamic paywall that automatically optimizes settings based on user engagement, traffic sources, type of content and many other data points. It provides publishers and media a powerful marketing tool to understand and segment their audience in order to personalize their paywall to find each user's tipping point towards conversion.

The SmartWall allows publishers to sell content without any friction, on their website or their mobile applications. The SmartWall technology relies on Machine Learning algorithms, behavioral analysis and the reading context in order to instantly select the best suited advertising, the proper price for the article or the best subscription offer.

The conversion rates observed on the SmartWall are from 50 to 100 times higher than those observed on usual paywalls. And the revenue for 1000 pages up to 50 times higher than any other advertisement device or other payment methods.

Innovative monetization
Frictionless payment

With our payment solution through mobile operator or advertising exposure, we bring payment experience up to a level unreached so far.

Quality advertising
Respectful and convenient

By giving the choice between payment and advertising, the reader regains power. Advertising gets improved acceptance and ad exposure becomes a form of payment.

story is an AdTech and a FinTech company incorporated in Lausanne in August 2015.

Our goal is to to change the way to finance the production of editorial contents, bringing up to date on the web the historical model of the printed press, through advertising and paying readers.

We want to offer to readers real alternatives well in line with their present day consumption patterns : their ability to pay in 2 clicks without further commitment, or to be allowed to exchange their time and attention into a means of payment.

We are committed to bring at all times the best up to date payment technology and the best outstream advertising.
We bring together into a virtuous cycle the News publishers, the brands and the readers, in order to ensure the stable, long term financing of a major resource for the formation of public opinion.

Since our creation, we have enjoyed an enthusiastic welcome from readers, publishers, brands and our investors.

Investors received initial funding in the summer 2015 from Virtual Network SA, and has since been privileged to attract the support of great technology and media investors.